Interflora Australia has its origins in the original international Interflora network. Almost one hundred years ago the expression of a message with flowers was quite difficult for both the sender and the florist due to the disctance of the flower delivery. At this time florists on differing sides of towns exchanged orders (at market) and made their financial settlement on a personal basis. To make this system more efficient, the relaying or exchanging of orders by wire began operating in Germany in 1908 and America as early as 1910.
The growth of relaying flower orders from one florist to another accelerated, but not to any great extent, until World War Two, when troops away from home added impetus to the sending of flowers by wire.
Upon the cessation of hostilities florists on both sides of the Atlantic recognised that a formal agreement would be necessary to develop the interest generated through the war years into a peace-time venture. Therefore on July 22nd 1946 representatives of America, Britain and Europe met in Copenhagen, Denmark to create Interflora Incorporated as its is known today. It is interesting to note that part of the original agreement stated ... “for our respective associations we pledge to further its interests so that the world may be better served and the friendship of nations cemented through the medium of flowers”.
To this day Interflora strives to bring friendship and peace to the world through the delivery of flowers. It is virtually impossible not to smile when you receive that special gift of flowers!
Interflora now serves nearly 200 countries and has some 70,000 members throughout the world, of which some 1,300 are in Australia.
Interflora flower orders in Australia are sent from Australia to anywhere in the world through Interflora’s Australian Headquarters in Melbourne. Interflora's integrity is supported by the “Interflora Guarantee” which guarantees “the freshness, flower quality and value of each Interflora relay order”.
The Interflora brand is widely recognised and trusted for flower delivery. Throughout Australia, local florists display the Interflora logo in their shop and customers can be confident that their flowers to Australia are in good hands with Interflora flower delivery Australia!